Eco-Friendly Build-Your-Own Toys and Games: The Telescope
Introducing Build Your Own…
…the happy creators of an exciting range of cardboard products designed to inspire brilliant young minds.
Build Your Own are part of Paper Engine Ltd, creating cool products made from cardboard and paper. One Friday afternoon, Keith (the head chief) came up with the idea of designing some toys that kids would enjoy building. We wanted to capture active imaginations in a fun, engaging way that reduced screen-time and brought families together to create rich memories.
The team were concerned how the majority of plastic toys would eventually end up as landfill, so decided that cardboard was definitely the best way forward. While we couldn’t completely eliminate plastics, any that we did use would be as eco as possible and sustainable cardboard and paper would always be the main component. And so the Build Your Own brand came about from that afternoon’s musings. We started working on our first products the following Monday, creating cardboard toys and gifts that can be built as part of a family experience. We then tested the first one on our friends and the local Scout group, threw it around the office, let Bonzo the studio dog chew it and only then were we happy to share it.